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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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02674_Field_MONE T6.txt
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1996-04-10
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646b
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14 lines
It is time to ask ourselves: “What is news?” When a
visitor stepped into an antique store, he asked:
“What’s new?” His jocular query draws attention to
the fact that we live in the age of the fake antique,
which is itself a form of the replay. Is not “news”
itself a replay in the newspaper medium of events
that have occurred in some other medium, and does
not this replay quality in reporting urge us to
narrow the margin between the event and the
replay? Does not this make us define news as “the
latest?”
Marshall McLuhan, “At the Moment of Sputnik,”
Marshall McLuhan: The Man and His Message ,